A sign-up in your app calls the API, which enrolls the new user in an onboarding sequence – a series of emails, spaced with delays, that walks them toward the product's first real payoff step by step. That combination needs the Pro or Enterprise plan for API access; the sequences themselves are already part of Growth.
Custom events from your app – an onboarding step completed, a plan upgrade, a trial ending – act as triggers for further sequences based on exactly where the user is in the product. Webhooks send information the other way: when someone opens or clicks an email, your system finds out in real time through a signed payload.
- An onboarding sequence triggered by sign-up through the API
- Re-engagement when a user goes quiet
- Custom events from your app as triggers
- Webhooks back into your system on opens and clicks
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