Embed a sign-up form on your site, and new sign-ups go straight through double opt-in, so from day one you are building a list of people who actually want the email, not random addresses picked up by a form. Every issue also stays available in a web archive, so you can link back to it months after sending.
For each issue you see the open and click rate, and comparing issues against each other shows which topics or formats actually hold readers, not just which numbers look good on average. Automatic handling of unsubscribes and bounces keeps the list clean in the background, so you are not manually tidying it up before every issue.
- Double opt-in and a clean list from day one
- Sign-up forms you can embed in your site
- A web archive of past issues
- Analytics that show which topics land
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